Prompt
Use a relevant campaign message to make the next action clear and timely.
// NBG case study
A banking-app campaigndesigned toincrease engagement.
For NBG, RightOn supported app campaigns that use gamification mechanics carefully within a financial-services environment.
// The opportunity
Give customers purposeful reasons to revisit the app.
NBG wanted to encourage customers to interact more frequently with the app and discover digital banking features through a more engaging journey. The experience still needs to feel appropriate to a trusted banking environment: clear, useful and controlled.
- What we aim for
- Repeat app visits, stronger feature discovery, active participation and more engaging customer education journeys.
- What RightOn offers
- Campaign concepts, missions, quizzes and challenges, reward moments, participation journeys, delivery coordination and performance monitoring.
// Campaign approach
Design engagement without compromising clarity or trust.
Participate
Introduce an achievable interaction, challenge or progress mechanic suited to the app context.
Return
Create continuity through progress, fresh opportunities or reward moments that support another visit.
// Important distinction
Gamification is the mechanic in this case—not the headline RightOn service.
RightOn’s wider offer is professional services, loyalty support and gaming. Here, selected gamified mechanics are applied specifically to an app-engagement objective.
KPIs to monitor
- Campaign reach inside the app
- Participation and completion rate
- Repeat participant rate
- Visits to relevant app features
- Reward claim or redemption rate
- Customer drop-off by journey step
These are recommended measurement areas, not published results for NBG.